Shopping for life insurance, you have a lot of options to explore, whether its the breadth of insurance companies or the variety of products they sell. When it comes to dealing with a multi-level management company like World Financial Group, it pays to be aware of their heavy emphasis on recruitment over all else. This way you don’t find yourself roped into an unexpected business opportunity when all you wanted was a solid life insurance policy.
What WFG Actually Sells
On their website, World Financial Group markets itself as a resource dedicated to providing middle class, everyday people with the tools and savings vehicles to protect themselves and their families for the future.
They offer this security through policies sold in partnership with the insurance company, Transamerica.
The Transamerica backed products WFG sells include:
- Insurance Protection
- Retirement Strategies
- Legacy Strategies
- Long-Term Care Insurance
- Business Solutions
The products offered are life insurance policies, investment vehicles for retirement solutions, mutual funds, and group insurance/benefits plans for businesses. WFG serves as a boilerplate outlet for Transamerica to sell its variety of services. As an insurance provider, Transamerica is rated highly, but even selling generally reputable products may not take away from World Financial Group’s otherwise unsavory reputation.
Is Transamerica Life Insurance Affordable?
Regardless of the prevailing opinion behind World Financial Group, Transamerica is a legitimate company who offers a solid life insurance product to the marketplace. However, Transamerica’s term life insurance product can be 25%+ more expensive when compared to other competitors, as seen below.
| 20 Year Term (Medical Exam Required) | 30 Year Term (Medical Exam Required) | |
| BannerLife | $14.85 | $22.84 |
| Protective | $15.08 | $25.51 |
| AIG American General | $16.93 | $24.45 |
| Transamerica | $19.09 | $25.89 |
Rates above are an example only. Rates shown are for a 44-year-old, non-smoker male in California in perfect health for $100,000 policies requiring a health exam.
Emphasis on Recruitment
In World Financial Group’s System Manual, the word “sell” is used pretty sparingly, 14 times to be exact.
Instead, WFG uses its nearly 60 pages to detail its intricate system for recruitment.
While it may seem like WFG aims to sell Transamerica policies, it places a much higher emphasis on the need to recruit people to sell those policies instead. In both their systems and leadership manuals their guiding principles are the Law of Averages, that a mass of recruits performing at the average level will help “superstars” stand out, and the Law of High Numbers, a high volume of recruits increases your chances for success and helps you find the best. Essentially, it’s a numbers game, where they want to find high performers and get the most from them while having a strong base of average performers.
This may account for the varying quality in agents that some online reviews from customers identify. An emphasis on bringing people on and a revolving door of agents and associates certainly leaves room for a knowledge gap about the company’s policies and products.
Along these lines, World Financial Group doesn’t require their recruits to buy policies to become part of WFG. But, this also doesn’t take into account the $100 administrative fee that must be paid in order to get their educational materials (as noted in their Napkin Pitch video) and learn WFG’s very specific selling strategies.
They also work under the assumption that many recruits ultimately won’t work out. This explains the heavy emphasis on consistent cycles of recruitment which assures they’ll constantly have new recruits coming into the fold.
Picking Up the Pace
Joining WFG is also framed as a being as low of a commitment as possible. They sell it as the kind of “opportunity” you can do part-time until it starts to finally pay dividends. Their manuals encourage members to frame it as a way to achieve dreams of achieving the lifestyle you’ve always wanted, a common tactic when it comes to an MLM.
With dollar signs in your eyes, they then try and get you to recruit three more people within 72 hours. In a perfect world, this would allow them to grow exponentially. They call this process taprooting. This is where higher level associates encourage high performing new recruits to dig three or four layers deep, ideally creating a lucrative upline of revenue.
They also refer to this taprooting process as the “3-3-30 Strategy.” This boils down to a trainee bringing on three new recruits and either observing or making three sales over the course of 30 days. It facilitates what they call a “Fast Start,” which hooks new recruits early on, helping to establish their own leg before they have time to question it.
Their system is all about building up momentum so associates will keep going, selling policies and hoping to eventually start seeing more and more of the commissions, if they can create the upline.
Pitfalls of Operating as an MLM
World Financial Group’s structure as an MLM means that as more people join, it’s harder to actually turn a profit. It’s a cycle that only works when there are constantly people down the line ponying up their own money in hopes of making more, instead of lining the pockets of everyone above them.
Implementing what is known as “network marketing,” your success in an MLM hinges on the need to recruit people who will, in turn, recruit people who will also recruit people. It may sound like a foolproof plan to some, but it’s pretty difficult to keep people motivated when they aren’t actually turning the kind of profits they were promised when they joined.
It’s one of the biggest pitfalls you run into working for an MLM, whether it’s WFG or Primerica. This accounts for WFG’s noted high levels of turnover and means more recruiting is necessary for those who actually want to keep making money.
Why Does WFG Have Such A Bad Reputation Online?
This all brings us to why World Financial Group has such a negative reputation online, even if they are backed by Transamerica’s generally reputable insurance policies and financial solutions.
Their intense recruiting tactic and high levels of turnover contribute to this less stellar reputation. This, coupled with a number of testimonials from former associates, corroborate that the atmosphere is far more focused on recruiting and even bring to light the notion that most associates aren’t set up to succeed. One Glassdoor review, in particular, noted that associates don’t get any part of their commissions until they are licensed, yet WFG notes that less than half the associates they bring in ultimately get licensed. This means that those commissions just go directly up the line instead of to the person who made the actual sale.
Ultimately, there’s nothing wrong going with the Transamerica policies and financial vehicles World Financial Group is selling. Instead, it’s important to be aware of the sales and recruiting tactics their many agents utilize, not to mention the varying levels of knowledge they actually have when it comes to the policies they’re selling.
Actually WFG is an MLM. I was told that by WFG Agents who tried to recruit me in. I was also told about the $100 and was told that I need to come up with 20 Referrals to give to them to talk to. They also work to do a Financial Needs Assessment first on you to get you to buy insurance through them and tell you that your current is not as good. They quote a higher priced insurance policy and then ask for the referrals. You don’t get commission from the policy you buy and your list of people go to them and you get nothing in return. That’s before you even get in the door.
With WFG you technically do no own your own business, you are a WFG Associate/Agent selling their products as they are a captive Company meaning when you sign up with them, you are selling what they offer. You can not go to any other insurance companies and contract with them to sell for them.
Thank God I did my research because I want to get my insurance license but not be stuck to one company and I want to be able to start my own Insurance Agency, not fall under someone else as their Agent. I am working on my license now and I look forward to building my own business and have a Non-Captive Company who I will be working with to build my own business, no recruiting required and I am my own company. They just provide over 100 Highly rated insurance carries to choose from when deciding who I wish to work with not who I have to work with.
I was previously with Primerica a few years ago and they are like WFG, a captive company, high on recruits even though some will say we don’t require recruiting. Just wait til after they push you to get another policy and bring you in. I left Primerica because of the pushiness and making you feel you are obligated to be at all meetings and have an issue if you did not show up. I got calls after call telling me I had to be at a sales meeting that was for people who had a potential recruit to bring in.
With researching, I will never get roped in like that again. I am glad I took the time out and learned the differences before deciding to go with WFG.
God Bless.
Captive means you can only sell one company. WFG gives you access to Transamerica, Pacific Life, Nationwide and then through Crump you have around 10 more companies.
They are whack as it is. Their ways of recruiting and selling is to get family first…? Seriously? whack. Every time I went to their meetings they just say the same crap over and over again. Nothing new. wasted 8 hours of my life at their “convention training” or whatever it was supposed to be. Its not like they are trying to sell affordable insurance neither.
In the second to last paragraph you mentioned the Glassdoor review, that “associates don’t get any part of their commissions until they are licensed…”, that’s because the finance industry is highly regulated. I’m fact, WFG and Transamerica is regulated by the SEC and FINRA, which means any associate transacting life insurance, or any financial product without a license is ILLEGAL.
So if an associate comes on board, and chooses not to get licensed, then they cannot possibly receive that commission.
Absolutely agree. Many people treat WFG like a get rich quick scheme and get frustrated then leave when they find that it’s a legitimate business that requires actual work.
WFG is not an MLM. Yes, they do recruit people who are interested in owning their own business, but it isn’t required. Many agents have clients and team members. The difference between WFG and other financial institutions is that there is an educational platform. For $100, you can take financial classes with their agents and leaders in the company. It also allows a person to even learn from product providers like Transamerica, Nationwide, Pacific Life, Fidelity, and One America just to name a few. For $100, their clients can learn about products and financial strategies that can help them create their own portfolio without the help of any financial advisor. So, they prefer to have educated clients who know what they want and that they don’t have hard sell to their clients. When people are educated, it helps everyone and education is a powerful thing!