Meet The True Blue Team

Brian Greenberg

President and Founder

Brian started his financial career working for Metlife Insurance Company. Using his internet skills, he decided to pursue a better way to provide customers with life insurance by building a life insurance quoting engine and underwriting the fulfillment process. Brian is licensed to sell life insurance, health insurance, and annuities in all 50 U.S. states, and he is committed to constantly improving the online life insurance process. In 2013, Brian was accepted into the Million Dollar Round Table, a distinction awarded to the top 1% of financial professionals.

Brian has a B.A. in marketing and entrepreneurship from the University of Arizona.

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Elliott Greenberg


Elliott’s varied professional career, now spanning more than 40 years, has always included a common thread: the commitment to excellence in product development and exceptional customer service. It’s a philosophy he has carried throughout his lifetime and one he continues to stand by today.

Under the umbrella of Greenberg Enterprise Group, Elliott and his son, Brian, operate as co-CEOs in a variety of business ventures: TouchFree Concepts and Wholesale Janitorial Supply, plus TouchFree Solutions, and True Blue Life Insurance. He has a B.A. in speech and drama, and a minor in business from Arizona State University.

Elliott lives and works in Scottsdale, AZ. He has three children: Brian, and two daughters, Robyn and Jodie.

Jason Alper

Life Insurance Agent

Jason began his career as an independent agent, helping to process and streamline his father’s business. It was during this time that he learned how to represent multiple companies at the same time, finding the best product for each customer’s individual needs. After a year as a captive agent with American Income Life, Jason joined True Blue Life Insurance, where he continues to represent multiple companies. As a Senior Life Agent with True Blue, Jason believes in getting to know his customers so he can help them find just the right policy for their specific needs.

Jason and his wife, Jamie, have been married since 2010. They have two young sons, Nathan and Cameron.

Bob Young

Life Insurance Agent

Bob has been working as a life insurance agent and sales manager for more than 25 years. In that time he has received extensive training in the use of life insurance for family protection, business legacy, estate preservation, and special needs planning issues. He also has specialized training in senior-focused issues, including final expense coverage and life settlements, which serves him well now as a life insurance agent with True Blue, where he is focused on no-medical term life insurance and final expense policies.

Bob is no stranger to hard work, and his varied career has afforded him the opportunity to relate to people from all walks of life. After graduating from Central Washington University with a major in sociology and a minor in psychology, Bob spent time as a commercial fisherman in Alaska. He also served as a longshoreman, a foundry worker, a real estate agent, and more before becoming a dedicated life insurance agent.

When he’s not in the office, Bob enjoys golfing, as well as fishing and swimming with his wife of 32 years.

Cheryl Schlenkert

Life Insurance Agent

Cheryl has been involved in the life insurance industry for more than a dozen years. She began her insurance sales career working with both the Zurich Insurance Group and Fidelity Life before venturing out on her own as an independent sales agent.

Now, as an agent with True Blue, Cheryl brings a wealth of life insurance sales and customer service experience to the office on a daily basis. She has received a number of awards for outstanding customer service throughout her career, including several Employee-of-the-Year honors with previous employers.

“I really focus on honesty and superior customer service,” Cheryl said. “I believe that’s what sets me apart from agents at other agencies. I take great pride in working with my clients, and I have a very good understanding of the underwriting guidelines that helps them find exactly those products that work best for them.”

Cheryl and her husband have been married 20 years and have twin children—a daughter and a son.

Jen Plisch

Life Insurance Agent

Jen is following in the footsteps of her father, who started his own insurance agency in 1974. She graduated with a B.A. in liberal studies from Cal State Hayward and began her insurance career in the year 2000. After earning her license, she began working as an independent agent alongside her father, running his business and selling policies and processing applications for multiple companies.

Jen joined True Blue Life Insurance in March 2014, where she currently works as a Senior Life Agent. With more than 25 years of service in sales, Jen is committed to providing the very best customer service for her clients. Her goal is to help them find the best policy for their needs—at the best price.

Jen and her husband have been married since 2009. She has a stepdaughter and three “fur babies,” or dogs, that keep her busy—and entertained.

Ben Peetermans

Creative Director

Specializing in a number of design applications and multiple software platforms, Ben offers a wide range of expertise.

Graphic design, UI/UX design, Front End Development, SEO and Project Management are just a few of the many services Ben provides.

Aside from his technical knowledge, Ben has a broad skill set which includes the ability to be observant, collaborate idea’s and manage large projects.

Outside of the office, Ben enjoys nothing more than spending time with his wife and pursuing his love of the great outdoors. From fishing, kayaking and boating, to watching the sun set over the Florida ocean.

Wael Hassan

Chief Technical Officer

Wael has been with True Blue since 2014 and has contributed significantly to the digital security and software development of the company. He specializes in using a LAMP stack (linux, apache, Mysql, and php) and has created custom scripts built in javascript, ajax, JQuery, JSON, and xml for True Blue. He is an expert in several programming languages and database development.

Wael has a B.S. in electronic engineering from Helwan University in Cairo, Egypt.

Luke Kinton

Director of Marketing and Communications

Luke brings finance and insurance experience, coupled with marketing, sales, and web design experience.

A licensed insurance producer in Life/Health/Property/Casualty, Luke also has FINRA Registered Series 6 & 63 certifications.
As a Six Sigma Green Belt and Certified Market Research Associate, Luke brings user content to a new level of professionalism.

Luke studied Finance at Western Governors University.

Tim Nolan

VP of Engineering

Specializing in overall systems and database development, Tim brings his love for business and technology together to spearhead development initiatives here at True Blue.

Tim has worked heavily in full-stack development and database design before coming on with True Blue, with considerable experience in SQL, JavaScript, PHP, and other aspects of design.

Tim holds a B.S. in Business Intelligence and Data Analytics from Babson College and enjoys spending his free time hiking, skiing, and spending time outdoors.