There are a lot of choices when it comes to choosing an online independent life insurance agency, and it pays off to research which one best fits your needs.
The agency works for you free of charge. This means the agency gets paid directly from the insurance companies in the form of commissions. You pay the same price as buying direct, so it is a no-brainer to work with an agency. What the agency does is act on your behalf on choosing the best company, completing your paperwork, and then dealing with the insurance company underwriters to get you the best price.
We took the time and reviewed the aspects and features that matter most to prospective insureds, as they pertain to True Blue Life Insurance, Policygenius, and SelectQuote. While there are many reasons why to choose one company over another, the most important indicator of how a company operates are customer reviews. That is where True Blue Life Insurance shines among its competitors.
See how each agency stacks up on the table below:
(Click each question to read a more in depth explanation.)
|Positive reviews from third-party sites?||Yes||No||No|
|Low pressure sales tactics?||Yes||Yes||No|
|Extensive, pre-qualified health questionnaire||Yes||No||No|
|Focus exclusively on life insurance||Yes||No||No|
|Instant issue products||Yes||No||No|
|Specialize in no medical exam products||Yes||No||No|
|Agents on the “Million Dollar Roundtable||Yes||No||No|
|Agents licensed in all 50 states||Yes||No||No|
Positive reviews from third-party sites?
|BBB Profile||BBB Profile||BBB Profile|
|Google Business Page||Google Business Page||Google Business Page|
Reviews from third-party sites, like the Better Business Bureau and Google Business, can make or break a company’ reputation. High marks and a large volume of reviews on these platforms are the hallmarks of a trustworthy company. Conversely, poor reviews highlight what real customers see as a company’s shortcomings and failings for all the internet to see.
Low-pressure sales tactics?
Commission-based sales often go hand-in-hand with high-pressure sales tactics, such as requiring contact info before giving a quote, not listing customer reveiws, or using automated dialers to contact you. Low-pressure sales tactics, on the other hand, involve giving customers the space, information, and flexibility of choices to find their ideal policy.
Information is power online, and everyone wants to keep theirs safe. “Anonymous quotes” allow customers to get an insurance quote without giving up any contact information. This way they can survey their options without high-pressure salespeople invading their phone and inbox.
Extensive prequalified health questionnaire?
Health questionnaires help to give customers the highest resolution picture of their policy class before choosing a product. Otherwise, less trustworthy competitors could bait-and-switch you with a policy at an unrealistic health class instead of giving you the necessary information to make a smart decision.
Companies who receive investment have quotas and growth goals, which often run counter to customers’ interests. Putting dollars and cents before common sense for customers is how many other agencies get hit with issues and complaints online.
Focus exclusively on life insurance?
Variety may be the spice of life, but specialty has its place. Policygenius and SelectQuote have diversified their efforts into homeowner’s, auto, and Medicare insurance alongside their life insurance offerings. This often means their sales and support efforts are more divided and likely driven by commissions versus a dedicated life insurance agency.
Representing a small amount of companies means an agency is likely bringing in higher commissions on their sales for those providers. This illustrates the way many online agencies favor the possibility for earning commissions over offering customers a variety of choices to best suit their needs.
Instant issue products?
Instant issue products generally don’t come with a high commission, which makes them a less attractive product for a lot of agencies. If an agency is willing to offer instant issue policies, it shows their committment to giving customers the best policies whenever they need it, regardless of how much they make off the sale.
Specialize in no medical exam products?
No medical exam policies also carry lower commissions, which means other agencies are less likely to carry them. Having no medical exam policies available illustrates dedication to providing options and flexibility no matter the insured’s health situation.
Agents on the “Million Dollar Roundtable?”
Being a member of the Million Dollar Roundtable means that an agent meets a specifc commission threshold and subscribes to a specific code of ethics. Agencies that list achievements like this on their site, illustrates a high level of confidence in their agents’ expertise and experience.
Agents licensed in all 50 states?
Having agents licensed in all 50 states shows an extra level accountability from an insurance agency. This assures customers that their agent is considering every detail on their policy, down to any possible regional differences.
Overall Winner: True Blue Life Insurance
As you can see by now, True Blue Life Insurance excels in all of the categories listed here. Many of them are our core tenets:
- Offering the widest variety of insurance providers to fit customers’ needs.
- Having the easiest application process possible.
- Employing the most knowledgable agents who can transparently help customers through every step.
We have everything life insurance customers want from their purchasing experience and none of the hassle of other sites.